With spectator attendance decimated at horseracing tracks across the province, The Horses was challenged with bringing younger enthusiasts back. Part of the campaign included installing racing gate numbers in the men's and women's bathrooms at other entertainment venues such as bars and theatres to remind patrons that much like at the track, even a bathroom break is more fun when it's a race.

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Created at

Ogilvy Calgary

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Recognized by
Marketing Awards

Applied Arts

Communication Arts

Ad Rodeo - Best of Show

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