CIFF / Unexpect the Expected TVC

Re-editing several featured foreign films in unexpected fashion, the Calgary International Film Festival engaged TV viewers in a broad campaign under the theme of 'Unexpect the Expected'. Subtitles were humorously rewritten as the self-aware speakers broke the fourth wall in their criticism of the festival's decision to do so.

 

Created at

WAX

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Recognized by

Ad Rodeo - Best of Show