Flavoured milk is Western Australia’s most-sold beverage, and in the face of declining sales fading local brand Brownes Chill needed to regain relevance among the public. By prolifically aligning the brand to the people, places and things that make WA unique, Chill not only staved off the aggressive entry of heavyweight national competitors, but actually gained overall market share. Most importantly, Chill again became the preferred State Drink in the hearts and stomachs of West Aussies.

 

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